Revealed: Femme fatale Lily Cole's controversial nude cover for French Playboy

Not for the first time, Lily Cole is raising eyebrows and sending jaws to drop.

The supermodel, who won a place at Cambridge and was linked to Jude Law and ageing crooner Bryan Ferry all within a year, has surprised once again with a controversial shoot for Playboy magazine.

The cover for the French edition of the title unveiled today, was inspired by Sixties swinger Serge Gainsbourg's Melody Nelson album featuring Jane Birkin.

It shows Lily clutching a teddy bear, naked save for a pair of white socks, while there are a further 14 pages of raunchy pictures inside.

Provocative: Lily Cole on the October issue of French Playboy

'It's all about being sweet and innocent,' says French Playboy's fashion director Alex Aikiu, who adds the model did not demand a big fee.

'We just paid her the editorial fee any magazine would. Lily said yes right away.'

Of her interview, Aikiu says: 'It's very intimate, very psychological. For us, Playboy isn't Pamela Anderson. It doesn't matter how big your boobs are - it's about what's inside the woman.'

Wholesome side: Lily covers up in a coat from the Marks and Spencer collection

The cover sparked controversy even before its release and there were even calls for her to be dropped as the face of Marks and Spencer.

Last month campaigners argued that the pictures would be degrading and that M&S was indirectly supporting Playboy if it didn't drop Miss Cole.

A Christian Voice spokesman called on customers to boycott the store. Stephen Green, 56, national director of Christian Voice, said: 'Playboy is not just indecent, it is obscene.

'Marks and Spencer had a moral judgement to make, and by standing by Lily Cole it is condoning an evil. It could of taken a responsible position but chose not to, indirectly supporting Playboy and all that it stands for.

'By deciding to do nothing, to not take any action, it is telling Britain and the world that Marks and Spencer does not care about the exploitation of women.'

He added: 'I hope Marks and Spencer's customers hear about Lily Cole taking off her clothes for Playboy and decide to boycott the store in protest.

But a spokesman for M&S said: 'Lily Cole is a popular, high profile, model who is very much in demand, and this is one of the key reasons why we have chosen to work with her.

'It's entirely her own choice as to what other work she accepts and we would not wish to interfere with her career.'

Miss Cole is preparing to begin study at Cambridge University this month after getting straight As in her A-Levels.